ProVeg

Together with the campaign team at ProVeg, I helped develop a social media campaign to motive people in the Netherlands to join the Veggie Challenge.

We focussed on the 4 biggest cities and ran some different variations of the same theme" <cityname> goes veggie" . For the accompanying visual I editted fruits and veggies over some of the most recognizable landmarks of each city.

Additionally there where some collaborations with food producers to win prices when people signed up. On this page you can see some of the animated versions of the ads.

As a result of the ad campaign there where 5000 extra sign-ups.